explore the rude drop

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Young woman standing sideways, wearing a color-blocked hoodie, a cargo skirt, and chunky black shoes with white socks, against a plain light-colored background.
Two young women stand back to back against a plain light-colored background. They are wearing black oversized sweaters and dark pants, with one woman looking to the side and the other with her head bowed and hand on her shoulder.
A person dressed in black casual clothing, wearing sneakers and a watch, standing with their hand in their pocket, against a plain background.
Person with long brown hair wearing a white T-shirt with a black vinyl record graphic on the back, and beige pants, standing against a plain light background.
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more about the brand

We invite you to explore the rude dept journey, the story behind the clothes, the process, and the inspiration drawn from London’s street and skate culture. Each garment is made with intention: limited, timeless, made to last.

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Two young adults standing on outdoor wooden stairs in front of modern apartment buildings, looking down at the camera with serious expressions.
Person adjusting black hoodie with the hood over their face, in front of a plain, light-colored background.
Three T-shirts with graphic designs, one with a vinyl record, one with abstract line art and text saying 'NO LOVE', and one with a black and white nature scene.
A flat lay of jewelry-making supplies and accessories on a white surface, including jewelry, thread, fabric swatches, a ruler, scissors, pins, a hair clip, a notebook, photographs, a smartphone, and note cards.
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